“A veil brand for active young women, passionate of their unique life”

ELITA is a Modest Fashion brand for active young women whose got strong passion in each of their activity.

Established since 2012 by S Elita Barbara , Elita as a member of Hijabers Community Yogyakarta, finds the opportunity in modest fashion market with veil (head scarf) as their primary needs. After a hiatus period, Elita starts to rebuilt her business alone by opening up a stand at Sunday Morning Bazaar in 2014 with only 14 pcs of Head Scarf; in only 4 years , ELITA has grown into a brand with 36 employee.

Linguistically, ELITA ( which means ‘good’ ) have the vision that each person can be the best version of themselves while wearing ELITA. The term ‘Kerudung’ was choosen because it is more universal and relatable for Indonesian without labelling a certain group of society.

ELITA specialised and producing plain scarf for daily activity. Made for active women, ELITA products are emphasizing on high quality, comfortable material with variety of colors; thus it is more practical to wear.

Our Product

Elita creating plain scarf for your daily activity (daily plain Scarf). Our target market is young women between 18-35 years of age.

Our Products are made from cotton, Polyester, Viscose with various supplier from all around Java. ELITA also provide special services (return service) to swap purchased goods with another color or material if needed.

characteristically, ELITA prioritize comfort with simplicity.  Cool, light, absorb sweat, but easy to shape and available in many colors, thus easy to wear for daily activity. Our Favorites are Plain Square Scarf (PSS), Ajeng, and Rukmana.


be #ElitaMate 

Since August 2018, ELITA Launched a social Media Campaign called  #ElitaMate. along with its two core values, Passionate and Sisterhood, ELITA brings up inspirational stories from Women, pursuing their passion within their unique daily activity. the purpose of this campaign is to motivate women to cross boundaries, to achieve their dreams and goals. as a brand for active Women, ELITA always try to support women activity within its quality.